The New Normal? How Cloud Services are Rescuing Businesses from COVID-19

If you asked business owners about cloud computing a few years ago, some would dismiss it as just another technology fad with no long-term utility for their business—just like how some dismissed the internet as well as  many other innovations that they thought they couldn’t optimize. 

Now, most of these business owners have either eaten their words and adapted to the latest technologies, or have witnessed their businesses crumble because of their stubbornness. 

Business disruptors can come in different forms—from technological innovations to major disease outbreaks. In 2020, we have seen the overlap of both of these business disruptors with the coronavirus pandemic and our attempt to mitigate its effect through remote work

While remote work and cloud technology have been around for quite some time, COVID-19 has forced businesses to optimize them ASAP for business continuity. 

Here are the top ways how the cloud is rescuing businesses during this outbreak: 

  • Helping businesses continue to serve their clients. There may be a bit of compromise in terms of real face-to-face interaction, but despite being hit with the crisis, businesses can still find ways to serve their clients with the help of cloud service providers. 

    Clients, in turn, won’t forget how these businesses did their best to provide quality service during difficult times, which can lead to forging stronger business relationships.Clients will continue patronizing these businesses, help spread the good word, and become their top advocates.

  • Helping employees keep their jobs. Aside from worrying about their health, anxiety over their employment status is at an all-time high. Massive layoffs in nearly all industries are not uncommon in the United States and around the world. 

    With the help of the cloud, business owners can take the opportunity to prove that they also care about their employees’ welfare and not just the company’s bottomline.This also allows business owners to raise employee morale, cultivate trust among the organization’s members, and build staff loyalty, making them genuinely motivated to help the business succeed.

  • Efficient collaboration while working remotely. Instead of sending files back and forth,  exchanging numerous emails, or going on long telephone calls, people can coordinate and collaborate in real time through various Software as a Service (SaaS) tools like G Suite, Trello, and Slack. 

    From holding secure video conferences to sharing and co-editing sensitive documents, businesses would struggle with their collaboration processes if they did not have a dependable cloud platform to aid their employees during the Coronavirus pandemic. 

    Cloud technology makes collaboration processes efficient, while saving businesses time and money.

  • Securing sensitive data. Even the most innovative businesses are reluctant to implement work-from-home programs. This is understandable when you consider the potential security risks linked to accessing computer networks and data repositories remotely. 

    Cloud services give your remote employees secure access. However, there are cloud service providers that are better equipped than others. 

    With many cybercriminals taking advantage of the COVID-19 crisis, you must go with a provider that can offer military-grade data encryptions, firewalls, and biometric scanners that can prevent costly data breaches—the last thing you need in the middle of a global crisis.

Businesses that dismissed these technological advancements are now confronted with the new normal: Cloud computing and other essential IT services are keeping businesses afloat during one of the most critical periods of this millennium. 

If this outbreak happened even just a decade or two earlier, many businesses and employees wouldn’t have stood a chance. 

Adapt and keep your business running during any crisis.